01 — Domain
Circularity
Regulations, technology, circular strategies, resource flows, business models and environmental impact.
Which circular strategymakes business sensefor your product?
Turn product-level circularity options into a clear business case — and a roadmap to act on it.
Product-level circular decision intelligence
Built with you. Stays with you.
LED BY ANNA TÓTHFormer Head of Circular Economy Strategy at Continental (ContiTech)🇩🇪 🇬🇧 🇭🇺 🇯🇵15+ years automotive and industrial experience
Do you know these situations?
New circularity regulations are coming into force, and you are unsure whether or how they affect you — or what action to take.
Demand for circular solutions is growing, but you are unsure which options exist and which one makes the strongest business sense.
The circular ambition is there, but complexity makes it difficult to know where to start — and promising initiatives are repeatedly put on hold.
Resource risk is the new reality, and you need to secure reliable delivery for your business and your customers.
CO₂ reduction is on the agenda, but conventional measures are no longer enough — circularity offers another route to reduce emissions.
MIDORI360 gives you
Output 01 / 05
Circular Strategy Recommendation
See which circular strategies create the most value for your product.
See it in action
Why MIDORI360
02 — Domain
Business
Market dynamics, customer value, product strategy, financial aspects, partnerships and eco-system.
05 — Outcome
Confident decision
- The right product circularity strategy.
- The right business case.
- The right operational steps.
03 — Domain
Mathematical modelling
Scenario modelling and comparison, probability simulation, flip trigger identification and outcome optimisation.
04 — Domain
Artificial intelligence
Pattern recognition, research enrichment, prediction, living knowledge libraries, big data analysis.
Beyond consulting
From expert-led analysis to a decision capability that stays.
MIDORI360 doesn't end with a recommendation. We work together to frame your situation and the decision you need to make, analyse the options, and build a system your organisation can continue using - the circular decision intelligence shaped by your product, your business and your needs.
01 — Frame
First Conversation
We clarify your product, business objectives, available data, constraints, and the decision you need to make.
02 — Analyse
MIDORI360 Deep Dive
Circular strategies are evaluated, business scenarios modelled, and assumptions tested to identify what creates the strongest case.
03 — Decide
Your Circular Solution
A product-level recommendation supported by the business case, key assumptions, decision triggers, and implementation priorities.
04 — Continue
Your Circular Decision Intelligence
Your organisation keeps an individually calibrated version of the MIDORI360 Circular Decision Intelligence, ready to support decisions as products, data and conditions evolve.
Built with you. Stays with you.
Expertise behind MIDORI360
Anna TóthFounder, MIDORI360
01 — Leadership
Former
Head of Circular Economy Strategy
Head of Circular Economy Strategy
ContiTech
02 — Experience
15+ years in Automotive & Industry
Sales and Project Management
Japanese and Korean OEMs
03 — Certification
Sustainability Manager
Transformation Expert Industry 4.0
Change and Innovation Manager
TÜV
04 — Education
Marketing & Management MSc (Universität Sorbonne)
Japanese Studies MA
(Universität Eötvös)
(Universität Eötvös)
“After 15+ years in the automotive industry, I kept seeing the same challenge.
Organisations have circular ambitions, but struggle to find the strategy that makes sense for their product and business reality.
That is where I start with MIDORI360.”