midori360

Your Circular
Business Partner.

Turn your end-of-life obligation into a viable business opportunity — with the data you have today. Created to make circular business expertise available on demand.

Why I built Midori360

After more than 15 years in automotive product strategy — as Key Account Manager with Japanese and Korean OEMs and Circularity Strategy Lead at ContiTech — I kept encountering the same challenge.

Most organisations don't struggle with understanding circularity. They struggle with deciding what actually makes sense for their products, costs and business objectives.

Making those decisions requires product knowledge, circular economy expertise and the ability to act with incomplete information. Few organisations have all of that available when they need it. Consultants can help — but afterwards the teams are left alone with the most challenging tasks.

I built Midori360 to close that gap.

The engine works independently. For complex challenges that require a partner directly — I am available.

— Anna Toth, Founder Midori360 · anna.toth@midori360.com ·
How it works
Customer Input
  • Product information
  • Available data
  • Business context
Midori360 Intelligence Layer
Expert knowledge + AI support
  • Circular economy expertise
  • Product strategy knowledge
  • Regulatory context
  • AI-assisted research & data enrichment
Midori360 Decision Engine

Your inputs, enriched by the intelligence layer, meet the engine logic.

Outputs

Actionable circular business opportunities.

What You Get
Strategy
Circular Strategy Recommendation
The R-strategy that fits your product. Not a framework — a direction.
Business
Business Model Recommendation
The commercial model of how value is created, captured and scaled.
Numbers
Business Case Simulation
Numbers that survive a CFO review.
Triggers
Decision Flip Triggers
Know what breaks the strategy before you invest in it.
Actions
Implementation Roadmap
A concrete first move. Not a strategy document.
See it in action.
Any product. Three questions. One direction.
Inspired by Atasu, Dumas & Van Wassenhove — "The Circular Business Model", Harvard Business Review, July–August 2021
QUESTION 01 / 03
How would you describe the product's business value?
High — strategic product, significant unit value, complex manufacturing, scarce or critical materials etc.
Low — no significant relevance
QUESTION 02 / 03
Can you find and receive your product back after use?
Yes — a return channel exists
Partially — finding or collecting is problematic
No — not possible / not yet checked
QUESTION 03 / 03
Can you technically recover the above mentioned value?
Yes — technology is known and available
Partially — there are some constraints (technical or economical)
No — not possible / not yet checked
Strategic direction
R-strategy focus
Business Evaluation
Circularity Evaluation
Assumption flip trigger
This is the direction. The full engine adds the numbers, the conditions, and the 30-day action that turns this into a decision your organisation can act on. Get the full output →
01
Strategy · Circular Strategy Recommendation
Impressum
Anna Toth · Böhmeweg 23 · 30851 Langenhagen · anna.toth@midori360.com