MIDORI360 Blog
Browse by tag- 11 September 2026
Field Notes: Circularity — Three Lessons from an Automotive Front-Runner
A new series of "Lessons Learned" from real market players.
- 10 September 2026
Knowing your R-strategy isn't enough
To know what circularity is and what R-strategy you want to start with is great. At the same time such a huge transformation will stress-test your confidence in your own product, processes, economics and the organisation.
- 10 September 2026
Warum machen nicht mehr Unternehmen zirkuläre Geschäfte?
Viele Unternehmen haben hochwertige Produkte und machen selber Reparatur und Aufbereitung als Service. Nur in einem linearen Geschäft, also auf Demand, nicht strukturiert und aktiv gestalten. Dadurch bleibt ein großer Teil des zirkulären Potenzials ungenutz.
- 8 September 2026
How much volume does a refurbishment business actually need?
The success of a refurbishment business of own products depends on 2 big aspects: the volume of the returned products and securing this volume to come back. Defining the necessary volume is the real challenge.
- 7 September 2026
Genba. Genbutsu. Genjitsu. They should be your first steps in Circularity.
The 3 GEN's come originally from the production shop floor but it is valid for almost everywhere. For product circularity it has a real impact on how to start and where to focus on.
- 4 September 2026
Circularity - A magic solution?
Circularity gets talked about like a magic solution. And this also makes it harder to see the real advantages: for example that you get your OWN product back.
- 4 September 2026
What does circular economy actually mean?
If you are an expert in your field, you might tend to go deep in your topic, any time you have the chance. At least I do. That is why I invite you to ask your questions rather and let me know, what would you like to learn about.
- 4 September 2026
Who does circularity actually make sense for?
I talked with a successful circular business leader and wanted to hear his opinion about who (which company) does circularity actually make business sense for. His answer was simple: for everyone.
- 1 September 2026
The Definition of Your Own Circular Targets
Most companies have circularity strategies, like "Circular by 2050", and it can lead to mistakes. Just like in my case, the first time, when I started building a circularity strategy. The definition and the targets should be there, otherwise there is no common goal to reach.
- 31 August 2026
Not Starting Circular Projects Still Cost You Money - You Just Don't See It
Many companies hesitate starting circular pilot projects due to the fear of capacity and investment issues. But the point is, not starting these projects cost you already money - now. You just don't see it.
- 30 August 2026
The hidden cost of reducing Circularity to Recycling only
Circularity is not equal to recycling, still mixing those 2 up happens often. Is it only about the wording or does it come with a cost?
- 28 August 2026
Refurbished products look like bad business
Refubished products cannot be sold for the price of a new one. So many think, it cannot be a good business. But this calculation logic is not correct.
- 24 August 2026
Are you preparing for the Digital Product Passport the right way - or just collecting data?
DPP preparation forces us to collect all the product relevant data. We also need to declare our product's end of life approach. Use this opportunity to rethink your product strategy and make the best out of it.
- 21 August 2026
Quick Wins
How to start with your circularity journey? Quick wins instead of abstract strategy.
- 17 August 2026
Product Circularity Strategy Direction
No need for 6 months study: 3 questions, 1 direction
- 14 August 2026
Is Trust a Risk or a Chance?
Circular economy transformation is complex. Without trusting the system, no success can be expected. You need to know why the believers are all in and why the people against the topic is against it trust in yourself is essential.
- 12 August 2026
Your First Reverse Logistics Project
Reverse logistic project prepared as usual logistic projects. KPI's set as usual KPI's. Return rates are disappointing. It can have many reasons, the project should not be evaluated as failed, but identify the root cause.
- 10 August 2026
The word "circular" may be misleading us
Meaning of circular economy: Reuse, Refurbish, Recycle Circularity starts before the loop: Refuse, Rethink, Reduce
- 7 August 2026
Feeling bad about your aluminium foil or a pot?
Many of us feel bad about using not sustainable materials in our everyday life. With the long term usage it is possible to significantly reduce the negative environmental impact of these products, therefore we should focus on these aspects.
- 6 August 2026
Circularity should not be part of the Sustainability Team.
Many companies handle Circular Economy as a Sustainability topic and put the experts in the Sustainability Team. My opinion is that Circular Economy is a general business management approach, and does not belong to Sustainability only.
- 6 August 2026
Is your circularity strategy still waiting for politics to set the final direction?
Waiting for politics to set the direction in terms of Circular Economy and give you concrete rules can feel a logical decision. At the same time it also means that you let others decide about your own Circular Economy Strategy. The front runners decide for themselves and let politics learn from them.
- 6 August 2026
The circular business potential lives in your product
Many don't think about the circular potential they product already has. When it comes to circularity the question comes up most often is how to make our products circular, which material to change etc. But the real question lies somewhere else: your product already has the circular potential - do you want to unlock it or simply let someone else to do it?
- 6 August 2026
Who should lead your circular pilot project?
When starting a circular pilot project, we tend to think the best project lead comes from Sustainability / Circularity or from the business side: Technology or Sales. But that is not the case.
- 6 August 2026
You want to go circular but there's no one responsible for reverse logistics?
Many companies start preparing for Circularity with focusing on materials, products and the technical side of the topic. But the biggest hurdle is finding your products and getting them back.
- 4 August 2026
For years, people called me thrifty. Today, that is my unfair advantage
Being thrifty was viewed earlier in my life as not necessarily positive, but it has changed when I joined the circular economy expert community. I share more about the advantages in the article.
- 4 August 2026
Frugal Innovation and Circular Economy: Doing more with less
You can start your circularity journey with the frugal innovation approach and achieve more with doing less.
- 4 August 2026
The person who knows best how to recycle your product?
Many companies think that the recyclers can best say, how to recycle their products. In reality, it is exactly the opposite.