This sounds to be too good to be true. So what are the real advantages?
For me, one of the most interesting ones is this:
You get your OWN product back.
And you may understand that product better than anyone else.
You designed it.
You know how the components work together.
You know the materials and specifications.
You know where the value is.
That knowledge can make recovering your own products particularly valuable — not just to whoever collects them, but potentially to you.
And the benefits can stack up:
- Reduced dependence on virgin raw materials
- Greater supply security
- Lower material costs
- Less exposure to volatile commodity prices
- Potentially significant CO₂ savings
Sounds great, right?
So why aren’t more companies doing it?
Because seeing the logic is the easy part.
The harder questions are the real ones:
- Which of your products actually have this potential?
- What would it take to capture the value?
- What would change for your business if your next batch of materials came from your last generation of products?
That’s where circularity becomes a business decision rather than a sustainability ambition.
And it’s exactly the kind of question I work on.
So if it’s on your mind — or you’re stuck somewhere in the process — feel free to reach out. Always happy to think it through together with you.