You managed to add the obligatory recycled content to your product — so now it’s circular, right?
We could debate definitions of circularity for a long time. But I have a bigger question: why would you want to leave money on the table?
Compliance gets you exactly what you asked for — and no more
If the approach is simply “we need recycled content, let’s add it and tick the box,” then that’s exactly what you get: you and your product are compliant.
But you may be missing the bigger opportunity.
The opportunity behind the obligation
The same effort that makes you compliant can, with the right thinking, do a lot more for the business:
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Can you reduce material costs by bringing your own products back into the loop?
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Can you generate additional revenue through new service models?
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Can you make your business more resilient when geopolitical conditions suddenly shift?
Recycled content, on its own, answers a regulation. These questions answer a business case.
Compliance or advantage — it’s a choice
So why stop at compliance?
Why not turn circularity into a business advantage?
The requirement is already there. The real question is whether you treat it as a box to tick — or as the starting point for something that actually strengthens your business.