#Product Strategy
All tags- 7 September 2026
Genba. Genbutsu. Genjitsu. They should be your first steps in Circularity.
The 3 GEN's come originally from the production shop floor but it is valid for almost everywhere. For product circularity it has a real impact on how to start and where to focus on.
- 4 September 2026
Circularity - A magic solution?
Circularity gets talked about like a magic solution. And this also makes it harder to see the real advantages: for example that you get your OWN product back.
- 4 September 2026
Who does circularity actually make sense for?
I talked with a successful circular business leader and wanted to hear his opinion about who (which company) does circularity actually make business sense for. His answer was simple: for everyone.
- 28 August 2026
Refurbished products look like bad business
Refubished products cannot be sold for the price of a new one. So many think, it cannot be a good business. But this calculation logic is not correct.
- 24 August 2026
Are you preparing for the Digital Product Passport the right way - or just collecting data?
DPP preparation forces us to collect all the product relevant data. We also need to declare our product's end of life approach. Use this opportunity to rethink your product strategy and make the best out of it.
- 21 August 2026
Quick Wins
How to start with your circularity journey? Quick wins instead of abstract strategy.
- 10 August 2026
The word "circular" may be misleading us
Meaning of circular economy: Reuse, Refurbish, Recycle Circularity starts before the loop: Refuse, Rethink, Reduce