#Circular Business
All tags- 11 September 2026
Field Notes: Circularity — Three Lessons from an Automotive Front-Runner
A new series of "Lessons Learned" from real market players.
- 4 September 2026
Circularity - A magic solution?
Circularity gets talked about like a magic solution. And this also makes it harder to see the real advantages: for example that you get your OWN product back.
- 4 September 2026
Who does circularity actually make sense for?
I talked with a successful circular business leader and wanted to hear his opinion about who (which company) does circularity actually make business sense for. His answer was simple: for everyone.
- 31 August 2026
Not Starting Circular Projects Still Cost You Money - You Just Don't See It
Many companies hesitate starting circular pilot projects due to the fear of capacity and investment issues. But the point is, not starting these projects cost you already money - now. You just don't see it.
- 28 August 2026
Refurbished products look like bad business
Refubished products cannot be sold for the price of a new one. So many think, it cannot be a good business. But this calculation logic is not correct.
- 21 August 2026
Quick Wins
How to start with your circularity journey? Quick wins instead of abstract strategy.
- 10 August 2026
The word "circular" may be misleading us
Meaning of circular economy: Reuse, Refurbish, Recycle Circularity starts before the loop: Refuse, Rethink, Reduce